Remembered between 2007 and 2011 when Entertainment Highway, owners of the defunct High Television, HiTV, had a brief stint in the industry, giving Multichoice (owners of DSTV) a run for its money?
HiTV, on August 1, 2007 launched its multi-channel digital satellite television service in Nigeria and launched Direct to Home (DTH) Satellite technology. It later broadcast its material only on satellite at the price of N3,500 monthly. It was the first television platform in Africa to deploy Hypercable, a terrestrial pay-per-view TV decoder system. However, the satellite television operator’s services eventually crashed in November 2011 due to financial difficulties.
Just at the time Nigerians were celebrating the 57th Independence Day on October 1, 2017, TSTV had its official launch in Abuja. The launch of the new satellite television, TSTV has been welcomed by many Nigerians who took to their social media platforms – especially Twitter, to celebrate the new provider.
Many of the Nigerians who alleged exploitation by existing satellite TV providers like DSTV, Startimes, GOTV said that TSTV has affordable rates and better offer.
With as little as N200, you can watch, pause-play-rewind, all 70 channels on the TSTV decoder for a duration. What that means is that, you only pay for the hours you spend watching your favourite channels.
TSTV among other things, promises to offer pay-per-view, affordable subscription rates with daily subscription available as well as a 20gb free data all for a N5,000 decoder and maximum monthly subscription of N3,000.
I am convinced that the coming of TSTV will break the control of DSTV.
Some of the Nigerians who expressed their views on Twitter mentioned that the launch of TSTV which coincided with the nation’s independence day celebration, meant satellite TV independence for Nigerians.
Meanwhile, the Federal Government has granted TSTV tax free operation for three years as a way of encouraging the company. What a great deal of relief and business motivation!