Hi, how have you been?
Sincerely, I have been quite occupied with academic activities lately and I hope to resume duty here once I’m off the hook. So, this is a late post but it’s an interesting piece up my sleeves and I would like for you to read through very quickly. 😀
On August 6, Wema Bank wrote its name in the annals of innovation in the Nigerian banking industry as it successfully concluded the groundbreaking 945 Game Show hosted live on Facebook. Wema Bank is the first ever Nigerian lender to host a live game show on Facebook, a social media platform with 7.2 million daily users from Nigeria. Every night at 9.45pm for 24 days, three winners emerged, winning cash prizes of N90,000, N40,000 and N50,000 in line with Wema Bank’s new USSD banking code *945#.
“If I expected a bank to host a game show I wouldn’t think of Facebook. If I thought about Facebook, I wouldn’t think of Wema Bank. But Wema Bank has shown that with age comes wisdom,” said Adekunle Adeniyi, a Lagos-based Digital Marketing professional. “Wema Bank has set the bar higher in terms of how banks market their products and reward customers who adopt new services.”
Since its launch on July 7, *945# has made banking easier for Nigerians, a lot of whom have adopted the service. The bank which has plans to open new branches across the country following a national banking license obtained last year, has been able to deploy its USSD banking platform to parts of Nigeria it is yet to reach. With about 80 percent of the Nigerian population owning a mobile phone, the new USSD banking platform has widened the reach of Wema Bank as confirmed by the 945 Game Show where winners emerged from all regions of the country. Over the past one month, tens of thousands of new accounts have been opened using *945#.
Apart from its USSD banking, which is increasingly being adopted by Nigerians, Wema Bank will continue to roll out services that will make banking easier, using innovation to trigger growth.